I've just read a really inspiring interview over on Grain Edit with Tim Gough where he talks about his background, design style and way of working. He also offers some useful advise for new designers: "Sketch out your ideas first and really nail down the concept, you probably have a bunch styles or looks up your sleeve, but that doesn’t really matter unless your work is conceptually sound."
I sometimes struggle with the concept vs style issue, and I've realised through my current project that coming up with ideas first, and developing from there is the best way of working.
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